From Bottom to Top: Challenge on Formulating New Value Blueprint

  • Anita Maharani Bina Nusantara University
  • Harry Sutanto Bina Nusantara University
  • Synthia Atas Sari Bina Nusantara University
  • Dianti Arudi Bina Nusantara University
Keywords: Change, Company, Process, Program, Workshop


This paper aims to disseminate an experiential report of a program conducted for Mitsubishi Pet Film Indonesia (MFI) to change the organization. The company asked us to develop both blueprint report and visual guidance report and disseminate it through nine workshops conducted to Change Agent (CA). We as consultant work together with the company to determine Change Agent, through Focus Group Discussion within 70 employees chosen by the company, then selected 25 out of 70 who then become the Change Agent. We implement John P. Kotter, known as Kotter’s 8 Step Change Model during the process, both us and the company realize that although change process has been made, it would not place any effect until a post Majeure event. By one event, when there was a fire in one of the company’s installation, Change Agents were trained to implement change as the company hoped it.


Bowles, S., Gordon, D. M, & Weisskopf, T. E. (1984). Beyond the wasteland: A democratic alternative to economic decline. London: Verso.

Brown, S. P., & Leigh, T. W. (1996). A new look at psychological climate and its relationship to job involvement, effort, and performance. Journal of Applied Psychology, 81(4), 358-368.

Craig, S. B., & Gustafson, S. B. (1998). Perceived leader integrity scale: An instrument for assessing employee perceptions of leader integrity. The Leadership Quarterly, 9(2), 127-145. doi: 10.1016/S1048-9843(98) 90001-7

Douglas, E. J. (1989). The simple analytics of the principal-agent incentive contract. The Journal of Economic Education, 20(1), 39-51.

Douglas, E. J., & Shepherd, D. A. (2000). Entrepreneurship as a utility maximizing response. Journal of Business Venturing, 15(3), 231-251.

Douglas, E. J., & Morris, R. J. (2006). Workaholic, or just hard worker?. Career Development International, 11(5), 394-417.

Johnston, J., Fidelia, L., Robinson, K. W., Killion, J. B., & Behrens, P. (2012). An instrument for assessing communication skills of healthcare and health services students. The Internet Journal of Allied Health Sciences and Practice, 10(4), 1-6.

How to Cite
Maharani, A., Sutanto, H., Sari, S., & Arudi, D. (2019). From Bottom to Top: Challenge on Formulating New Value Blueprint. Jurnal Pengabdian Pada Masyarakat, 4(3), 387-392.

Most read articles by the same author(s)