Transformasi Kelompok Wanita Tani Menjadi Kelompok Sadar Wisata di Kecamatan Punggur Lampung Tengah
Abstract
THE TRANSFORMATION OF FEMALE FARMER GROUP INTO TOURISM-AWARE GROUP IN PUNGGUR SUB-DISTRICT OF MIDDLE LAMPUNG DISTRICT.
Middle Lampung district has potential various tourism object attractions to develop in order to improve public welfare. However, they are not yet utilized optimally because of weak institutional supports in village level. Various local institutions (such as female farmer group) in Badran Sari village (Middle Lampung) so far had showed performances in developing distinctive local fishery/agriculture products, but they were all still packaged in household economy objectives, so that not yet able to attract public attention for tourism objectives. The objective of this service was to form a Tourism-aware Group growing from public awareness that would be supported and developed with proper assistance and education by coordinating with tourism sector stakeholders. Methods to obtain the objective were socialization, assistance, and education to existing female farmer group so that it would transform into “Semenanjung Badran” Tourism-aware Group that was able to operate tourism functions to develop a real Tourism Village and able to improve tourism visits. Post-service evaluation result showed that this service had obtained its objective in the context of understanding and attitude changes of public and commitment from Tourism-aware Group administrators. Quantitatively, pre-test and post-test comparison suggested participants’ understanding, knowledge, and will improvements by 96.06%. Qualitatively, the service result succeeded to convince Tourism-aware Group administrators that tourism sector was an activity touching and involving public directly and potentially affecting public welfare improvement directly in Badran Sari village.
References
Arif, T. M. H., & Hossin, M. Z. (2016). A comparative analysis of internal and external environments between Hotel Hyatt, UK and Hotel The Cox Today, Cox’s Bazar, Bangladesh. IOSR Journal of Humanities and Social Science, 21(6), 13-22.
Devi, A. H., & Sumanto, R. B. (2017). Pengembangan obyek dan daya tarik wisata alam sebagai daerah tujuan wisata. Jurnal Sosiologi DILEMA, 32(1), 34-44.
Fandeli. C. (2000). Pengusaha ekowisata. Yogyakarta: Fakultas Kehutanan Universitas Gadjah Mada.
Febriana, Y. E., & Pangestuti, E. (2018). Analisis dampak pengembangan kepariwisataan dalam menunjang keberlanjutan ekonomi dan sosial budaya lokal masyarakat (Studi pada Desa Wisata Gubugklakah, Kecamatan Poncokusumo, Kabupaten Malang). Jurnal Administrasi Bisnis, 61(4), 143-150.
Formica, S., & Kothari, T. H. (2008). Strategic destination planning: Analyzing the future of tourism. Journal of Travel Research, 46(4), 355-367. https://doi.org/10.1177/0047287507312410
Martin, L., & Tomáš, K. (2012). Tourism destination benchmarking: Evaluation and selection of the benchmarking partners. Journal of Competitiveness, 4(1), 99-116. https://doi.org/10.7441/joc.2012.01.08
Mariyono, J. (2017). Determinants of demand for foreign tourism in Indonesia. Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan, 18(1), 82-92. https://doi.org/10.23917/jep.v18i1.2042.
Mukhsin, D. (2014). Strategi pengembangan kawasan pariwisata Gunung Galunggung. Jurnal Perencanaan Wilayah dan Kota, 14(1), 1-11.
Noho, Y. (2014). Kapasitas pengelolaan desa wisata religius bongo kabupaten gorontalo. Jurnal Nasional Pariwisata, 6(1), 8-21.
Oktavio, A. (2017). Pengaruh business process reengineering terhadap business process performance pada hotel budget di Surabaya. Jurnal Ilmiah Manajemen dan Akuntansi: Ekonomika’45, 4(2), hal 163-175.
Pendit, N. S. (2010). Ilmu pariwisata sebuah pengantar perdana. Jakarta: Pradnya Paramita Press.
Priyadi, M. P. (2000). Perencanaan stratejik. Jurnal Ekuitas, 4(2), 61-77.
Santoso, P. (2008). Penyediaan modal sosial dalam rangka pengembangan otonomi desa suatu tantangan, dalam Suharman (Ed), Bunga Rampai Pemikiran Pedesaan 2002 - 2008. Yogyakarta: Pusat Studi Pedesaan dan Kawasan UGM.
Soekadijo. (1997). Anatomi pariwisata (memahami pariwisata sebagai systemic linkage). Jakarta: Gramedia Pustaka Utama.
Spillane, J. (1993). Ekonomi, pariwisata, sejarah dan prospeknya. Yogyakarta: Penerbit Kanisius.
Sutanto, D. H. (2016). Pentingnya promosi guna meningkatkan minat wisatawan wisata sejarah di Kota Lama Semarang. Jurnal Pariwisata Pesona, 1(1), 1-17.
Uphoff, N. (1986). Local institutional development. West Hartford, CT: Kumarian Press.
Waluyo, H. (1993). Dukungan budaya terhadap perkembangan ekonomi. Jakarta: Departemen Pendidikan dan Kebudayaan.
Copyright (c) 2020 Maulana Mukhlis, Yulianto
This work is licensed under a Creative Commons Attribution 4.0 International License.
